It is the era of the streaming service. And now, Apple is wading into the game. Last week, the tech giant announced its own streaming platform, Apple TV+. They’ve also scored some huge names to produce content, including Oprah, Steven Spielberg, and many more! Here’s everything you need to know about the latest streaming option…
Apple’s Huge Announcement
Over the past four years, under the radar, Apple has been putting together an incredibly ambitious new project: a streaming platform called Apple TV+. On Monday, Tim Cook, the CEO of Apple, announced its launch, along with its lineup. Ever since, fans and industry experts have continually discussed and buzzed about what’s coming to the service. This is Apple’s first attempt in original content creation, and they will go head-to-head with giants Netflix and Hulu. Plus, Disney+, which will launch later on this year, and will feature entire Disney repertoire on it – from the original Disney films, to Star Wars and Marvel, to brand new content.
Cook said, “[It’s] the greatest collection of accomplished, creative visionaries who have ever come into one place.” And Cook isn’t wrong: there over two dozen TV shows and movies in the works, and an astounding number of talents signed on. Just to name a few: Oprah, J. J. Abrams, Stephen Spielberg, Reese Witherspoon, Jennifer Aniston, Steve Carell, Aaron Paul, and Jennifer Garner.
Apple TV+’s Dream Team
Some of the biggest names didn’t just show up, they also announced some of their projects (see the full programming list here). Aniston, Carell, and Witherspoon will star in an adapted version of the book Top Of The Morning, titled The Morning Show. J. J. Abrams and Jennifer Garner partnered up to adapt Amy Silverstein’s 2017 memoir, My Glory Was I Had Such Friends into a TV series.
Meanwhile, Octavia Spencer and Brooklyn Prince (The Florida Project) will each star in their own crime drama shows. Stephen Spielberg will reboot his 1980’s show Amazing Stories; Chris Evans (Captain America) will produce and star in a limited series Defending Jacob (based on the same-titled novel by William Landay). Apple even recruited Sofia Coppola and Bill Murray (Lost in Translation) for a movie titled On The Rocks!
And where does Oprah come in? She’s signed on two documentaries – one is about sexual harassment in the workplace and the other about mental health. Additionally, there will be live streaming of Oprah’s Book Club.
What We Know And What We Don’t Know
Even though the list of projects is impressive, as are the Apple TV+ talents, there are still many unknown elements to this announcement. Apple spent around $1 billion on Apple TV+ because they are looking for new streams of revenue. Turns out that in the last few years, people haven’t been upgrading their iPhones and iPads as often as before – meaning, buying newer versions of Apple products. Therefore, a new streaming platform is an excellent new way for the company to make money.
However, it’s unknown how much the subscription will cost and if viewers will pay for it. Most people assume the price will hang around the same as Netflix, Hulu, Amazon Prime, etc. Also, Cook did not mention when Apple TV+ will launch. Mimi Leder, who directed some episodes of the Aniston/Witherspoon series, told Entertainment Weekly that the service will start “sometime in the summer of 2019”. Apple might even want to compete with the Disney+ launch, set to debut late 2019!
It is safe to say Apple TV+ will give all streaming platforms a run for their money – we will keep updating as more news breaks.