Snapchat Releases Selfie Drone Camera

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While major technology companies are toying with AI, augmented reality, and metaverse, Snap, the mother company for Snapchat, has presented a flying selfie drone camera.

Taking Snapchat Selfies By Drone

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The photo-sharing platform Snapchat is accompanied by the flying selfie drone now! Called Pixy, the little yellow drone work somewhat like a selfie stick – yet, you don’t have to hold anything as the camera just floats on its own. Unfortunately, the gadget is not available worldwide due to the laws and restrictions on drones. So far, only American and French users can enjoy their yellow Pixy drone. It’s a great response, nevertheless, to other big companies coming out with new technological pieces such as augmented reality stunts. How does Pixy work? The user doesn’t have to guide it as the drone flies and films the video by itself. Then, the video is transferred to the application called Snapchat, as well as stops working, and lands in the palm of the owner.

Critics believe that Snapchat will get recognition for the selfie drone camera. While it’s not considered the most popular social media platform out there, it still has its share of users. There are 300 million daily active users around the world, per the company’s claim. Moreover, it reaches more than 75% of users aged 13-34 in more than 20 countries. Previously, the company got its popularity thanks to the AR “lenses” for the phones, letting the filters work flawlessly on selfies. 2016 also brought the users Spectacles, glasses with a camera in them, allowing the users to work with the world in first-person view.

Is It Worth It?

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Unfortunately, not all inventions reach the expected level of popularity. While Snapchat CEO Evan Spiegel advertised Spectacles as groundbreaking and life-changing, they didn’t become the next smartphone. Now, many of those glasses sit on the shelf forgotten by the owner. The company also lost nearly $40 million on the device in 2017, “primarily related to excess inventory reserves and inventory purchase commitment cancellation charges.” But Snapchat remains undaunted. Recently, it came out with the AR version of Spectacles – yet, it’s not available for sale so far. Pixy, on the other hand, should be a lot more popular among users. “Drone use is already mainstream across media, cinematography, surveying and inspection,” said the managing director of Nationwide Drones, Owen Jenkins.

“It can only be expected that personal drones will become commonplace in society. If it’s small, light and slow, it’s very unlikely to cause damage or injury. I can’t see why they won’t be the next smartphone boom.” Even if the device loses its control, it’s too small and light to cause any damage. “It sits comfortably under the 250 gram limit where the user laws start to kick in,” Jenkins added. That said, it still falls under the nationwide drone laws. So, the user should check their local laws to see if Pixy is a viable option. Will Harford, director of photography at CloudVisual, asked owners to use common sense while flying the Pixy drone.

“It would be a really bad idea to use it at an airport, where it is illegal for a drone to fly, irrespective of its weight,” he explained.

Sources: BBC, NY Times, Wired, Yahoo!