Another incredible achievement came to life during the latest Oscars – Apple TV+ changed Oscar history with its film CODA. It became the first streaming service to receive such an award for a movie!
CODA’s Win Is A Serious Milestone
There were a ton of nominations for streaming services in the past years. Still, CODA got the first Oscar win for Apple TV+! Previously, Amazon’s Manchester by the Sea was the first-ever film to get the best picture nomination in 2016. Later, Netflix’s Don’t Look Up and The Power of the Dog participated in a competition for the best picture. Yet, Apple was the first-ever streamer to earn the prize. But there’s more to the celebration: writer-director Sian Heder got an Oscar for the adaptation of the movie. Troy Kotsur also received the best supporting actor for the role – he’s the first deaf person to win in this category. He follows Marlee Matlin’s best actress win for Children of a Lesser God back in 1987.
Originally, the plot for CODA (Child of Deaf Adults) was born in 2014, with the French film La Famille Bélier. CODA is about a deaf fishing family. While the mother, father, and son can’t hear, the daughter can. So, she is the family’s helper and interpreter throughout their life. The fact that it finally won an Oscar for a streaming service is significant. First of all, Apple bought the project for a whopping $25 million. Secondly, it’s a remarkable representation of the deaf community. “Thank you to the Academy for letting our CODA make history tonight,” said producer Philippe Rousselet in accepting the best picture Oscar. He also complimented their director for keeping the project afloat the whole time.
What Does It Mean For Streaming Services?
Other nominees for the best picture in the 2022 Oscars included Belfast, Drive My Car, Licorice Pizza, Nightmare Alley, and West Side Story. Apple’s executives also came out with a statement following the spectacular win. “On behalf of everyone at Apple, we are so grateful to the Academy for the honors bestowed on ‘CODA’ this evening,” said Zack Van Amburg, Apple’s head of Worldwide Video. “We join our teams all over the world in celebrating Siân, Troy, the producers, and the entire cast and crew for bringing such a powerful representation of the Deaf community to audiences, and breaking so many barriers in the process. It has been so rewarding to share this life-affirming, vibrant story, which reminds us of the power of film to bring the world together.”
Apart from the deaf community representation in the media, there’s another important point to make about CODA – streaming services are once again taking over movie theaters. Back in 2007, when Netflix first came out with the model, many doubted it. Who would skip cinema night for movies at home? Well, after the pandemic crisis, thousands of consumers created their home theaters with the support of Apple TV+, Netflix, Hulu, Disney+, and more. Big filmmakers continue to supply these services with excellent films, too!
And after CODA finally won an Oscar as the first streaming service film, it’s safe to say consumers are turning towards them as their first choice. Just ten years later, these movies would collect millions at box offices around the world!