The American Music Awards take place every year in November. Unlike other award shows, it is one where the fans can vote for their favorites! It isn’t considered as glamorous as the Grammy Awards, but some might find the AMAs more important. It lets the world see, without question, who is most loved by their fans, and who really made it this year. However, like all award shows, while there were high points, there were also some less-than-spectacular moments. Here’s our breakdown of the 2018 AMAs!
AMAs 2018: A Night of Legendary Women
Jennifer Lopez, aka Jenny from the Block, performed at the AMAs this year. J.Lo brought it with the song “Limitless,” from her new movie, Second Act (just in case you forgot she’s also an awesome actress).
Lopez wasn’t the only heavy hitter at the American Music Awards this year. Carrie Underwood, one of the most successful American artists in the past decade (and an American Idol alumni) performed her song, “Spinning Bottles.” Underwood also took home the title of Favorite Country Female Artist.
The Younger Generation Did Not Disappoint
While established artists certainly showcased their skills, so did the younger generation. Camila Cabello, the singer of the hit “Havana,” performed her new single “Consequences” alongside an orchestra. Cabello also took home the Favorite New Artist Award, as well as Favorite Pop/Rock Song for “Havana”.
And no ceremony would be complete without Taylor Swift, the highest earning artist of 2017. Swift opened the award show with her song, “I Did Something Bad.” She also won Favorite Artist, Favorite Pop/Rock Singer, Favorite Pop/Rock Album and Favorite Tour. It was definitely a busy, incredible year for Swift!
A Touching Tribute To Aretha Franklin
The greatest soul singer in history, Aretha Franklin, passed away this past year, but her memory is not forgotten. Nearing the end of the AMA’s, Franklin’s long-time friend, and legend herself, Gladys Knight began the tribute with an emotional “Amazing Grace.” Then, CeCe Winans, Donnie McClurkin, and Mary Mary joined with some of Franklin’s best-known songs, making everyone in the audience tear up.
2018 AMAs And Other Award Shows: A Vast Decline In Ratings
There was one downside to the 2018 AMAs – the show had the lowest rating ever in the history of the awards. This year, the American Music Awards drew about 9 million viewers – a 29% decline in views from last year. However, both the 2017 and 2016 AMAs also received poor ratings. It might have to do with the fact that the award show was moved from Sunday to midweek, after a decade of weekend airings.
The AMAs aren’t alone, though. All award shows, including the Oscars, Grammys, and Emmys received low ratings this year. Unfortunately, ratings for award shows have been dropping for years. The core audience for the AMAs, teenagers and young adults, simply don’t watch live television as much these days. Furthermore, they consume music, as well as TV, via the internet. So maybe its time to start streaming the American Music Awards?
Another theory is that these award shows aren’t that exciting anymore. In past decades, they set the standard for greatness in movies, music, TV. Nowadays, people have access to everything they want online. With that power, we have the ability to comment, like, dislike, and make or break art and artists online. The standard has changed; we are no longer depended on a small group of people to decide what is best in these industries.