Whether you love or hate them, you know Sweethearts. They are, without a doubt, Valentine’s Day most recognized candy, and for a good reason! The chalky conversations hearts initially debuted all the way back in 1902! However this year, due to a change of the brand’s owner, Sweethearts will be missing from the shelves! Thankfully, there is some good news for the heart-shaped candy lovers! Read on to find out…
What Happened To The Sweethearts?
When most think of Valentine’s Day, Sweethearts are the first thing to pop into their minds. Despite regularly featuring on “divisive candy lists,” everyone knows the heart-shaped candies with cute little messages on them. They come in a variety of pastel colors and have sweet messages printed on them: “Be Mine,” “Love You,” “Crazy 4U,” and so on. Ever since debuting in 1902, Sweetarts have remained linked with Valentine’s Day. However, this February 14th, you won’t be able to give or receive them!
The reason for the disappearance? The original producer of the candy, New England Confectionery Company (aka Necco) ran out of business in July of 2018…
A Change Of Candy Hands
Suffice to say, the news of a Sweethearts-less Valentine’s Day devastated devoted fans. Especially after CandyStore.com reported that the conversation hearts are the #1 most purchased candy in February. Even more than chocolate! Not everyone is a fan of the candy hearts, but those that love them, love them.
In September, three months after running out of business, Necco sold to Round Hill Investments at auction. The latter sold a part of the company’s original brands, including the Sweethearts candy, to Spangler Candy Company (known for the Dum Dum lollipops), a few months afterward. Due to the relocation of Sweethearts’ manufacturing, Spangler Candy Company did not have time to produce Sweethearts in time for Valentine’s Day in 2019.
Chairman and CEO of Spangler, Kirk Vashaw said in a statement, “There are a lot of manufacturing challenges and unanswered questions at this point, and we want to make sure these brands meet consumer expectations when they re-enter the market.”
“Wait 4 Me”
Sweetheart lovers, do not be afraid! Spangler bought the company to reproduce the candy once again. They just need time to get everything up and running. According to reports, Spangler will have the iconic heart candies ready for Valentine’s Day in 2020. Vashaw also mentioned they’re planning on representing the brand sometime this year!
However, despite the promise of a return, the news casts a shadow on many’s Valentine’s Day. After all, since the candies are over 100 years old, they are a generational tradition! For the first time in over a century, families and lovers who always trade Sweethearts won’t be able to. Thankfully, Spangler figured out a way to tell everyone how they feel. They released the sweet (pun intended) photo above to let everyone know that they “miss u 2.”